报告标题：From Classroom to Shopping Mall: Mobilising Students Bodily for Efficient Engagement and Meaningful Teaching and Learning Experiences
报告时间：2026年7月2日（周四）15：40-16：40
报告地点：翡翠科教楼B座1005会议室
报告人：贺国峻 副教授
工作单位：法国SKEMA商学院
举办单位：合肥工业大学经济学院
报告简介：In the AI era, students' increasing reliance on AI agents may foster the illusion that classroom engagement is dispensable, discouraging professors and threatening the relational, experiential, and embodied dimensions of teaching and learning. This seminar addresses these concerns by proposing pedagogical approaches that bodily mobilise students, transforming intellectual participation into physical, interactive, and situated forms. It focuses on three interrelated themes: teaching rhythm design, activity design, and teaching as relationship marketing. Moreover, it reconceptualises the classroom beyond traditional physical spaces as a broader social and experiential arena. With careful design, learning activities can be organised in public settings such as train stations, high street shops, and shopping malls, where students directly observe and analyse real world practices through embodied engagement. The seminar ultimately aims to enhance both student involvement and the teaching experience in an AI influenced higher education environment.
报告人简介：Guojun He (Sawyer), Ph.D., is Associate Professor of Marketing at SKEMA Business School (Lille, France), Director of the MSc International Marketing and Business Development, and a member of the Market Interaction Research Centre. He received his doctorate from HEC Montréal, Canada, and previously taught at the University of Bath, HEC Montréal, and Bishop's University in the UK and Canada. His research interests include consumer culture theory, status consumption, branding, market dynamics, politics of consumption, and organisational management. His work has appeared in journals such as European Sport Management Quarterly, Technological Forecasting & Social Change, and he serves on the Editorial Board of the Journal of Current Issues and Research in Advertising as well as a review board member for multiple international conferences and journals.
报告人照片：
