报告标题：Status Hope: The Conceptualisation of the Status Game
报告时间：2026年7月2日（周四）14：30-15：30
报告地点：翡翠科教楼B座1005会议室
报告人：贺国峻 副教授
工作单位：法国SKEMA商学院
举办单位：合肥工业大学经济学院
报告简介：This paper proposes the sociological concept of status hope to explain how status competition arises and persists across international markets, reconciling the view of status pursuit as joyful and autonomous with its nature as a field structured struggle for symbolic power. Integrating Bourdieusian theory, Consumer Culture Theory, and hope literature, it builds a tri construct framework: belief in status (field level), desire for status (habitus level), and perceived potential for attainment (meso level). Status hope is an elusive yet compelling chase under field constraints, where belief is shaped by ideological tensions, desire driven by reference group dynamics, and potential supported by legitimation and enactment infrastructures. The framework unifies fragmented status consumption research across macro, meso, and micro levels, with counterfeit consumption as an illustrative application. For practitioners, it guides status brands to segment consumers by internalised ideologies and evolving referents. The study calls for empirical testing across diverse markets and urges moving beyond national culture typologies toward ideological field configurations. Ultimately, it reframes status games as a market mediated, socioculturally sustained pursuit of uncertain recognition.
报告人简介：Guojun He (Sawyer), Ph.D., is Associate Professor of Marketing at SKEMA Business School (Lille, France), Director of the MSc International Marketing and Business Development, and a member of the Market Interaction Research Centre. He received his doctorate from HEC Montréal, Canada, and previously taught at the University of Bath, HEC Montréal, and Bishop's University in the UK and Canada. His research interests include consumer culture theory, status consumption, branding, market dynamics, politics of consumption, and organisational management. His work has appeared in journals such as European Sport Management Quarterly, Technological Forecasting & Social Change, and he serves on the Editorial Board of the Journal of Current Issues and Research in Advertising as well as a review board member for multiple international conferences and journals.
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